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Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for. You can also see what we’re up to by.When the world was still getting acquainted with the name “Kardashian” a decade ago, people were quick to criticize the family’s biggest star, Kim, for her seeming lack of “real” talent. She wasn’t an actress or a musician, she was simply “famous for being famous.”But this wasn’t necessarily true: Fans of Kardashian could quickly and truthfully retort that Kim was, in fact, a stylist — and not only that but a stylist with a real, actual store co-owned with her sisters since 2006, called Dash.But a dozen years later, the jig is up. Last night, that the remaining two Dash locations in LA and Miami (the New York City location shuttered in December 2016) would close, with that operations will end May 31.“We’ve loved running Dash, but in the last few years we’ve all grown so much individually,” said Kim.
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“We’ve been busy running our own brands, as well as being moms and balancing work with our families. We know in our hearts that it’s time to move on.”Which, yes, of course it is. The mini-chain was almost certainly losing money, and even having “Kardashian” as your last name doesn’t protect you from the fact that. Also, when you have a television show to promote that literally survives on creating the highest possible drama in your lives, shutting down a store that was once your very livelihood could translate into ratings six months from now.
Photo: Ray Tamarra/Getty ImagesBut despite Kim and her sisters’ recent realization, the actual customers of Dash may have been ready to move on for a very, very long time. Here are their most brutal Yelp reviews from Dash’s three main locations, which together explain the particular misery of the Dash boutique. It was empty and kinda dirtyValerie H., NYC store, one star: “The store is small, dark, and dismal. It’s pretty sad. The store clerks don’t really seem to expect much from customers, so they kinda stand behind the counter and stare. I’m assuming no one really ‘shops’ in there, just looks.”Tiffany L., LA store, one star: “I really wish I could give no stars.
The staff was not friendly or welcoming. I could see if it was busy while my friends and I were in there, but we were the only customers. There was a blanket of dust on the display that you see as soon as you walk in the door and on other displays. Very disappointed.”Tiffany C., Miami store, one star: “The store stunk and some of the clothes looked dirty as if they had been tried on. There was fuzz all over the floors under the clothes and it was really unorganized.
I bought a $20 compact there but wont be back or recommend it to anyone!” The clothing quality didn’t match the priceWesley K., NYC store, one star: “I spent like 5 minutes walking by and was internally disgusted. At those prices they charge, they should think about putting better quality clothing and better store backdrop rather than focusing the hype. Hype doesn’t last forever, but quality lasts for infinite.”Chelsea S., Miami store, one star: “The only thing they had you might could afford was a keychain at $12 but who wants that or a compact mirror that said DASH. No thank you! They had Rob’s sock line in there which seemed a bit out of place.”Linda L., LA store, one star: “This store is like an overpriced Forever 21 with ugly socks.”Amy J., LA store, one star: “No disrespect but it is more like swap-meet style of clothes.”Justin S., LA store, one star: “The only thing I liked about the store was their unique light fixtures (not for sale).”Myra K., LA store, one star: “The store has a security guard standing in front of the store, guarding what?
Well, folks, the Kardashians are trying to break the Internet again! That’s right, yesterday the Kardashian sisters' DASH shop has launched online, officially taking your shopping habits to the next level. Those of us who don’t have a DASH store location nearby have had to settle for seeing little glimpses of the shop on Keeping Up With The Kardashians, but not anymore. Now, we can all shop the offerings from the comfort of home, wherever that might be.
Not only can people start seeing more of the store and the merchandise through the KUWTK spin-off reality show, but they'll also be shopping DASH online. After having spent some time on the site since it launched, I've found that the selection, as you might imagine, is super fashionable — and also wearable. It's a great way to check out many different, awesome brands at once.
Possibly the best part of is the heavy Kardashian influence apparent in the clothing selection. If you want to dress like Kim, Khloe, or Kourtney on a budget, this is an excellent one-stop shop. So get ready to amp you wardrobe and start dressing like your favorite Kardashian. My favorites from the site happened to fall into these categories: outerwear, graphic tees and sweatshirts, crop tops, bottoms, swimwear, and naturally, Kardashian products, including items from their beauty line.
See the best of these categories and you'll begin to understand why the DASH online store is my new fav place to shop.
Outerwear
Capulet Champagne Trench, $198
Mason by Michelle Mason Floral Kimono, $396
Capulet Oversized Survival Jacket, $198
Kim and the others are definitely known for wearing statement jackets from time to time, and these pieces are so their style. They’re great for layering in the spring and fall.
Graphic Tees and Sweatshirts
Wild Fox Gypsy Steal Me Tank, $58
Wildfox I Need a Nap Tank, $64
Day Dreamer Local Girl Crop Tee, $56
Day Dreamer Sunshine Muscle Tank, $56
Wildfox Hot Date BBJ, $100
Wildfox Twin Palms Baggy Beach Jumper, $100
The sisters aren’t spotted in t-shirts or sweatshirts too often, but if they were, I’d imagine they’d look something like these. They’re cool and fun and great for throwing over your bikini or wearing with a great pair of ripped boyfriend jeans and, of course, your highest heels.
Crop Tops
Asilio Black Out Crop Top, $94
Capulet Cropped Cami, $58
NOE Undergarments Maxwell Cropped Tank, $112
For Love & Lemons Guava Crop Top, $150
Lovers + Friends Mad About You Bustier, $60
Known for baring their mid-drifts, these crop tops are definitely Kardashian-approved. I’m guessing Kim had something to do with picking these out.
Bottoms
Blank NYC Good Vibes Distressed Skinny, $84
NOE Undergarments Maxwell Pencil Skirt, $142
Lovers + Friends Harbor Skort, $110
![Kardashian Clothing Line Kardashian Clothing Line](/uploads/1/2/5/6/125601551/787795462.jpg)
For Love & Lemons Luau Maxi Skirt, $234
Keepsake Just Like Me Skirt, $146
Asilio On The Run Pant, $138
Pants that are great for pairing with those crop tops pictured above. Wear them with skirts and channel your inner Kim and Khloé, or wear your crop top with those jeans and one of those coats from earlier and rock the Kylie look.
Swim
Acacia Florence One Piece, $206
Acacia Panama Top and Pikake Bottom, $116 each
Acacia Bordeaux One Piece, $212
Tori Praver Kalinda Top and Bottom, $122 each
![Clothing Clothing](/uploads/1/2/5/6/125601551/644492784.jpg)
Take your best bikini selfie ever in these hot swimsuits.
All Things Kardashian
Dash Dolman Long Sleeve Tee, $60
Dash Cosmetics Bag, $20
Arthur George Half Crew Socks, $15
Kardashian Tan Instant Sunless Spray, $19.99
Of course, you can also shop DASH brand items here, along with items from their other enterprises, like their beauty brand and brother Rob’s sock line. The perfect way to get your Kardashian fix.
The DASH store offers a range of price points, so shop to your heart's content even without a reality TV star's budget.
Images: Courtesy Brand
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